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2019-2021 Strategic Plan

Licking County Soil & Water Conservation District is committed to providing responsible leadership and good stewardship of the county’s soil, water, and natural resources. In 2017, the Soil & Water Board members engaged Ohio State University (OSU) Extension to facilitate a comprehensive three-year strategic planning process for Soil & Water.

Through a web-based community survey and a series of focus group discussions with stakeholders, partners, landowners, educators, residents of Licking County and Soil & Water staff, information was compiled on a variety of topics. These topics included garnering their perceptions and experiences related to the purpose, role, and expectations of Soil & Water; the land and water issues they deemed most concerning; ideas for education and outreach related to soil, water, natural resources, and agriculture; and opportunities for collaboration and partnership with Soil & Water and other community organizations.

The Board met with staff, and members of the Associate Board to compile the strategic plan. Following is a summary of the two focus areas, objectives, and goals which will be implemented from 2019–2021.

Focus Area: Organizational Sustainability

Objective: Elevate the value of Soil & Water for all community stakeholders

Goals:

  • Educate community stakeholders on responsible land and water management
  • Develop a specific communication strategy to clearly communicate that Soil & Water is the leading voice of land and water conservation in Licking County
  • Strengthen partnerships with local leaders
  • Provide professional development for all staff and board members to increase efficiency and credibility in their job/role

Focus Area: Community Collaboration

Objective: Maximize partnerships with public and private entities to share, promote, and provide Soil & Water services

Goals:

  • Implement strategies to enhance existing partnerships with community organizations
  • Implement strategies to establish new partners and partnerships

Download the full strategic plan below.  For printed copies or questions about how to get involved with accomplishing the goals, contact Information@LickingSWCD.com or call 740-670-5330.