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2019-2021 Strategic Plan

Licking County Soil & Water Conservation District is committed to providing responsible leadership and good stewardship of the county’s soil, water, and natural resources. In 2017, the Soil & Water Board members engaged Ohio State University (OSU) Extension to facilitate a comprehensive three-year strategic planning process for Soil & Water.

Through a web-based community survey and a series of focus group discussions with stakeholders, partners, landowners, educators, residents of Licking County and Soil & Water staff, information was compiled on a variety of topics. These topics included garnering their perceptions and experiences related to the purpose, role, and expectations of Soil & Water; the land and water issues they deemed most concerning; ideas for education and outreach related to soil, water, natural resources, and agriculture; and opportunities for collaboration and partnership with Soil & Water and other community organizations.

The Board met with staff, and members of the Associate Board to compile the strategic plan. Following is a summary of the two focus areas, objectives, and goals which will be implemented from 2019–2021.

Focus Area: Organizational Sustainability

Objective: Elevate the value of Soil & Water for all community stakeholders


  • Educate community stakeholders on responsible land and water management
  • Develop a specific communication strategy to clearly communicate that Soil & Water is the leading voice of land and water conservation in Licking County
  • Strengthen partnerships with local leaders
  • Provide professional development for all staff and board members to increase efficiency and credibility in their job/role

Focus Area: Community Collaboration

Objective: Maximize partnerships with public and private entities to share, promote, and provide Soil & Water services


  • Implement strategies to enhance existing partnerships with community organizations
  • Implement strategies to establish new partners and partnerships

Download the full strategic plan below.  For printed copies or questions about how to get involved with accomplishing the goals, contact or call 740-670-5330.